Your brand identity should be as unique as your company. Brand identity can be described as your brand’s personality, communicating your brand’s value and focus. It should encourage your target market to engage with the brand and begin a dialogue.

Tack Media is considered one of LA’s Top Branding Agencies. With branding many other facets follow including a well received online presence.

We grow and protect the value for clients through a considered approach to brand development and management. We guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries.

A brand book or Brand Guidelines serve as a structure for your brand’s mission, appearance, and core values. It should be detailed, describing both large and small aspects of your brand – everything from brand colors to how you hope to impact the world. This is nothing to rush through. Essentially, you’ll be creating a guidebook for the entire future of your brand, a wealth of information from which all your future marketing efforts will flow.

Even if your company is brand new or small, you still need a brand book to help keep your communications consistent and recognizable as yours. This book helps new designers understand how to get started, and provides a framework for strategists, copywriters, and others involved in the creative process. Our branding experts can put together the ideal brand book for your business.